Coppa della Maga

An advertising photography campaign that re-tells the favorite fairy tales to reimagine the ice cream experience

Coppa della Maga (from Italian „the cup of the Magician“) is a premium ice cream brand. Being made of entirely natural milk and ingredients and the sweet herb stevia, that means decreased caloric value, it is a conception for reimagining the ice cream. So you can eat it without worrying about the number on a scale. This fact is changing the way people think about ice cream and nutrition.

It inspired Affectmedia for the creative concept of re-telling a few favorite fairy tales with new and exciting twists. We messed with happily ever after in a series of three advertising photography images: what if a spoon of delicious ice cream makes Red Hood and the Wolf friends, if Cinderella doesn't`t care about midnight while enjoying cup of Coppa della Maga and Snow White refuses to eat the poison apple because of the same reason? What about happy endings if there are only happy happenings?

Fairy tales are unlike any other kind of story. They're magical, enchanting tales where anything is possible, especially after rewriting the rules. Just like Coppa della Maga does it in the ice cream stories.

Client: Corte Diletto
Brand/Product: Coppa della Maga
Creative Director: Rayna Serafimova
Art Director/Retouch: Antonia Koleva
Photographer: Lyubomir Sergeev
Assistant Photographer: Joro Kazakov
Styling: Irena Yordanova
Red Hood: Manoela Ivanova
Cindarella: Presiana Peneva
Snow White: Monica Asenova
Producer: Jo King

ADDITIONAL product photo & 3D images: Coppa della Maga