FACEBOOK GAME "NEIGHBORHOOD ALLIANCES"
Dalkia (now under the Veolia name) is a leading company in energy services that provides development, technology design and new standard operational management for energy solutions. As a district heating network operator in Varna, its policy essential elements are projects and campaigns that improve people’s life and relationships. So we created a social game to involve people and neighbors to collaborate and help each other in accomplishing the game tasks to achieve a better domestic infrastructure. Because the prize was - a modern LED lighting system, installed in the real apartment building where the winner lives.
COMMUNICATION CAMPAIGN "WARM UP YOUR HOME"
The idea of the videos, posters and the other print materials was to convince people in an informative and emotional way to use Dalkia programs for warming up their homes in an easy and cost-effective way. Home comfort makes people feel good, sympathetic and well-affected. That is why the campaign slogan was WARM UP YOUR HOME: WARM HOMES BRING WARM HEARTS.
Starring: Krasimir Dobrev (as the Housekeeper Velev), Yolanta Raykova (as Aunt Bonka),
Evgenia Vasileva (as neighbor Tina) and Stoyan Stoyanov (as neighbor Dancho).
Art Director: Antoniya 'Nitra' Koleva, Script & Copy: Rayna Serafimova, DOP & Post: Nikolay 'Jo' Milanov
CG Artist: Evgeni Yanev, Graphic Designer: Petko Petkov, Photographer: George Kazakov
Boom: Simeon Toshkov, Account: Maria Alexandrova, MUA: Chris, Production baby: Maxy